Three Don'ts in Closing New BusinessMost of us climb the corporate ladder, or build our own companies, because we're really good at our craft. But no one tells us we eventually have to become really good at sales or business development or whatever you'd like to call it.

Admittedly so, though, once you close your first deal, the adrenaline rush is hard to beat. But, on the flip side, it's equally disappointing if you don't close a new business.

Sometimes we're taught what to do and what not to do; other times we learn by trial and error.

Three Don'ts in Closing New Business

John Grizz is here to help. He writes the, "Three Things You Never Want to Do – If You Want to Close."

If you work proactively to better establish your relationship with your customers or clients, you will see consistent improvements in your sales and land new business.

Not sure how to do this?

Dru Phelps, author of How to Audit Your Performance: A to Z Tools sums up four essential rules in enhancing the customer relationship:

  1. Know thy customer;
  2. Align internal support;
  3. Measure feedback for results-based improvement; and
  4. Find your success story.

If you follow and apply these rules, your organization will benefit in the long run.

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