Customers are bombarded with different types of sales messaging every day. That’s a lot of noise to cope with and a challenging obstacle for you and your business to overcome.

The solution, says Joe Pulizzi, founder of Content Marketing Institute, a Cleveland- based education and training organization, is to become your customers’ “go-to informational source.” As he notes in a piece for Entrepreneur, “This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.”

Pulizzi cites the success of Boulder, Colorado-based Copyblogger Media in the arena of content marketing. Copyblogger Media is in the business of selling software, but its daily blog posts also draw more than 200,000 regular subscribers. The company’s revenue growth “comes from having a loyal audience who will buy their products because they trust their content.”

Pulizzi offers six content marketing principles your company should live by. (more…)