The conventional wisdom in business is everything should be viewed through a prism of “us vs. them.”

If my business succeeds, my competitor’s business must fail. If my business struggles, my competitor  must be doing something better than me.

But what if the opposite is true?

What if working with the competition actually helped you in the long run?

That is the question posed by Megan Broussard, creator of the career-lifestyle site ProfessionGal. In an article for The Daily Muse, Broussard offers reasons why working with—rather than against—the competition is actually a good idea. (more…)