Human beings, by nature, are irrational.
Take, for instance, the marketing grocery stores do to get you to buy more. Buy three cans of corn for $2.95...even though each individual can is $0.99.
Rationally, it makes sense to buy the one can of corn, because that's all we need, but we feel like we're getting a deal to buy three cans.
So what does that have to do with leadership, and how can it help incentivize your team members?
Leaders make decisions based on what's best for the company. But our team members don't understand decisions made that way, according to Beyond Performance, a book by Scott Keller and Colin Price. (more…)
Human beings, by nature, are irrational.
Take, for instance, the marketing grocery stores do to get you to buy more. Buy three cans of corn for $2.95...even though each individual can is $0.99.
Rationally, it makes sense to buy the one can of corn, because that's all we need, but we feel like we're getting a deal to buy three cans.
So what does that have to do with leadership, and how can it help incentivize your team members?
Leaders make decisions based on what's best for the company. But our team members don't understand decisions made that way, according to Beyond Performance, a book by Scott Keller and Colin Price. (more…)
