On the even of the Facebook IPO in 2012, GM announced they were pulling their Facebook ads . Their argument was age old the lack of return-on-investment.

An article in PR Daily, boldly states they aren't measuring ROI in their social media efforts. They are more focused on customer experience and service.

It’s not news that the marketing model has changed from a message broadcast to a conversation. Corporations, the large automakers included, have the ability to now be involved with the conversation, and Nissan is taking that seriously.

Conversations are taking place throughout the Internet about services and products. Putting your head in the sand and staying away because you want to avoid negative comments and feedback no longer works, because it will happen whether or not your involved. (more…)