Encourage Aftermarket Interest in Young DriversDo you remember when you got your first car? If you are an adult, your first car was likely simple enough mechanically that you could almost immediately perform basic maintenance and repairs.

Today, teens' first cars often come with engines so high-tech a wrench and a pair of gloves are no longer enough to begin learning to maintain a car. Few new drivers today have dismantled an engine and put it back together, let along have aftermarket interest.

If aftermarket companies wish to continue selling to home hobbyists, our industry must reach out to young drivers to encourage aftermarket interest and share the benefits of do-it-yourself vehicle customization and maintenance. (more…)

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