The phrase "company culture" is often misunderstood. The problem is that people tend to view the desire for a great company culture as a touchy-feely component of business. A non-essential.
That's largely because a great company culture is intangible. It's not a product. It's not as easy to analyze as a profit and loss statement. Company culture isn't even as concrete as the office decor.
That said, building a great company culture is incredibly important. In fact, I would argue building and nurturing a great company culture is key to long-term success.
“If you want to build a company that attracts and retains loyal employees and customers, creating your own unique culture needs to be a top priority,” says Marla Tabaka, contributor to Inc. According to Tabaka, the online retailer Zappos exemplifies the power of a great company culture—and it's not just because they offer free employee lunches and a nap room.
In an Inc. article, Tabaka shares tips from Zappos and from Dr. David Vik’s latest book, “The Culture Secret: How to Empower People and Companies No Matter What you Sell.”
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