Autumn is upon us and soon we will be settling into winter for the next six months...at least here in Chicago.
It is also the time when you start planning for the next year, and the best way to do that is by thinking how you can create structure and stability for you team in the following year.
Four Steps to Create Stability and Structure for Your Team
Think small. Even if you are leading a multi-million (or billion) dollar company, you have the opportunity to think small. Consider adding lead management practices to your organization in order to be flexible, nimble, and innovative going into next year.
Find the new opportunities. Your prospects are looking for more value for the money they are spending. Use tools such as Twitter search and Talkwalker Alerts to discover what is being said about your competition in order to find a way in to meet their customers.
Be aware of the risk. Pay attention to what your customers are saying about you, publicly, and be aware they could be looking for other partners. Use tools such as LinkedIn Groups to help customers and prospects with their issues, challenges, and concerns before they are ready to fire you. Open up communication, really listen to their concerns, and make immediate and public changes.
Become more customer aware. You may have the best customer service program in the world. That doesn't mean it can't change. Are you using the social networks to allow customers another way to connect with you? What about the chat feature on your website? Perhaps you have a strong email marketing program or a blog. Use these tools to give customers a voice to reach you.
How do you plan to create structure and stability for your team in the following year?
