10 Marketing Lessons from Branding Wizards
Off the top of your head, can you name three marketing campaigns or ads that captured your attention? If you can’t you’re not alone. Millions of campaigns go unnoticed daily and very few can actually be deemed memorable. I was flipping through an older issue of...
Learning to Work Across Cultures
We do a lot of work in Asia. In fact, our parent company is headquartered in Europe and a majority of our customers have Japanese founders. Because of that, we’ve had to learn how to do business in cultures that aren’t second nature for us. This is a...
Industry Conferences and Lean Thinking
A Lean manager walking into an automotive aftermarket industry conference might feel like a fish out of water. Rows upon rows of booths, staffed by more employees than are necessary, giving out free merchandise, indulging in unproven marketing concepts… It is hardly...
Four Tips from CEOs to Master Time Management
We’ve all felt like we could use another hour or two in the work day. According to an eVoice survey of small business owners, time is viewed as the most valuable asset, considered more important than tangible resources such as computers or cell phones. As a...