Resource Archives - Page 4 of 19

How to Keep Your Business Plan Lean and Efficient

No business plan should be written in stone. Business conditions are always changing, the marketplace is always in flux, and your lean business plan should reflect these changes. But lean “doesn’t just mean thin,” says Tim Berry, president of Palo Alto Software, Inc....

Questions a Lean Manager Should Ask Employees

LEAN Management, Resource

Leadership begins with asking the right questions. Your job as a Lean manager is to collect data gathered through observation, study, conversation, and more, analyze it, discover efficiencies, and then convey your vision for improvement to key persons. You cannot have...

Nissan Social Media: Build it and Get Out of the Way

Net Promoter Score, Resource

On the even of the Facebook IPO in 2012, GM announced they were pulling their Facebook ads . Their argument was age old the lack of return-on-investment. An article in PR Daily, boldly states they aren’t measuring ROI in their social media efforts. They are more...

Online Videos as Promotional Tools

Leadership, Resource

Every major brand today seems to be creating original video as a marketing and branding tool. Should automotive aftermarket businesses use online videos to promote products and services? The answer is: It depends. It depends on your strengths, your level of...

Nine Traits that Define Great Leadership

Leadership, Resource

Becoming a great leader is something to which many business professionals aspire, and it’s an ongoing process to make the shift from being a competent leader to a truly remarkable leader. In a recent Inc.com post, Peter Economy, author of The Management Bible,...

Six Content Marketing Principles Your Company Should Live By

Leadership, Resource

Customers are bombarded with different types of sales messaging every day. That’s a lot of noise to cope with and a challenging obstacle for you and your business to overcome. The solution, says Joe Pulizzi, founder of Content Marketing Institute, a Cleveland- based...